•Nike quickly emerged as the popular shoe of choice by everyone trying to portray an urban image by the late 1980s (Mahmutovic 2004).
•
•By the mid 1990s, Air Jordan
shoes showed up regularly in rap and R&B videos, and was permanently established as a way to
identify oneself as part of the hip hop trendy culture (Associated Press 2004).
•
•Even now in the 21st Century when Michael
Jordan no longer plays professional basketball, his shoe designs are a major part of the
fashion scene that is hip hop throughout the U.S. and around the world (Kid 2005)